Clear concepts illuminate hidden opportunities
A unique blend of operational insight and creative problem-solving. The bridge to human-centered solutions
michaël
Noorloos
m. [1] A strategic creative with an innate compass for structure. [2] Translating dry operational data into vibrant visual systems. Synonym: The missing piece
1. A glimpse of my work
Recognition & Retention case
Picnic Fulfillment faced critical challenges with onboarding and retaining the next generation of workforce. A previous initiative to drive commitment through performance-based rewards fell short: the incentive failed to resonate with frontline employees, offered no long-term value, and placed unsustainable extra workload on the team leaders.
As Senior Teamlead, I was responsible for the research, strategic concept, and both the visual and functional design of a new initiative, successfully transforming the previous performance-based system into a constructive longterm appreciation program.
New Objectives:
- Boost employee retention
- Improve employee training and reliability
- Streamline all onboarding stages
- Structure team management processes
- Elevate overall work experience
My proposed setup
Stage 1: Welcome to the program
- New hires start their probation period
- Mandatory steps for completion are laid out
- Regular check-ins being held during the training
- Made aware that effort will get recognized
PROBATION PERIOD
Onboard complete
Stage 2: Welcome to the family
- All mandatory onboarding-steps are completed
- The employee is promoted to 3 star shopper
- This first milestone is celebrated and rewarded
- Future growth opportunities are laid out
END OF PROBATION
Infinite expansion
Stage 3: Real recognize real
- Shopper reaches set milestones/competencies
- They get recognized and celebrated by the team
- Shoppers are/feel valued and appreciated
- They are more likely to act based on our values
SHOPPER CAREER
The program kicks off on day one with the Onboarding Pass, which clearly outlines the trainee's goals. The team lead uses a duplicate copy as a guide during check-ins, providing structure and reducing their daily workload. This ongoing dialogue ensures that new hires feel supported and guided from their very first week. At every milestone, employees are recognized with a custom-designed pin on a personalized card, both designed by me. I successfully adapted this flexible concept to fit the unique workflows and structures of various locations. The result is a scalable program tailored to the next generation: onboarding steps are seamlessly facilitated, training goals are achieved, and employees feel truly valued—boosting both reliability and engagement.
Wat ik heb opgeleverd:
- Insights Report & Pain Point Mapping
- Strategic Program Design
- Tailored Site-Specific Frameworks
- Milestone Pins (Product Design)
- Onboarding Pass & Progress Tracker
- Customizable Gift Cards
- Pilot Execution Guide
Milestone Pins
Pilot-run Pins
Pass & Gift card
Clarity in concept
cleanses the devil
in the details.
2. A look inside my toolbox
A cross-disciplinary toolkit
After exploring different professional landscapes, I deliberately chose the practical path. More than nine years on the warehouse floor taught me what no design academy can: how human behavior, business KPIs, and complex processes truly merge.
A multitude of roles and tasks:
Departement management
Team management/check-ins
Employee training/coaching
Contract talks/terminations
Scheduling/task allocation
Rehabilitation guidance
Training by:
